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Is Spotify finally arriving in the U.S.?

I read in the LA Times yesterday that EMI may be near a deal with Spotify music subscription service, signifying that Spotify could finally be launching in the U.S. A year ago, I tackled the subject of...

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February 22nd-25th: New Media Measure Data Points

Here’s a recap of the New Media Measure data points we released this week: Tuesday, February 22 iPad 2 to be announced Mar 2—60% of those who plan to buy a tablet are planning on getting an iPad...

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Better Content Through…Advertising?

By Jason Lau and Matthew Mates On Monday, the New York Times launched its paywall—the much-ballyhooed $40 million dollar endeavor designed to get everyone but the lightest of users to fork over at...

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Will the New Kindle Kindle Sales?

When Amazon came out with the Kindle, and Sony, Barnes & Noble, and others introduced their own e-readers, many literary purists were distraught that a device could destroy the visceral experience...

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Hybrid Television Viewers

News yesterday, that for the first time in 20 years, television households in the US declined. This comes at an interesting time for the television industry as it grapples with the forces of new media...

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Is the future of advertising integrated?

Before I answer, let me point to two worthwhile reads for some perspective on why some believe  the future of advertising is integrated. The Future of Advertising will be Integrated, written by Mark...

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Do clicks really represent your ultimate buyer?

Let me first qualify that question and provide some context. Mark Suster, who writes a blog called Both Sides of the Table, wrote an interesting post a couple weeks ago arguing that The Future of...

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A Closer Look at Spotify

I recently wrote a report which examined the likelihood of streaming and cloud services replacing the CD and possibly even the MP3. While I discuss Pandora and other services in the report, I wanted to...

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Will you pay for Spotify?

For those who joined Spotify at the beginning of its launch in the U.S., the unlimited-streaming honeymoon will soon be coming to an end. The free service will now max out at ten hours per month and...

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Will Facebook users embrace Timeline?

A few weeks ago a friend of mine from college quoted a wall post I left on her Facebook profile at the beginning of our freshman year of college. I read the post and was mortified. Only an eighteen...

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